Muhammad Irfan Yousaf

Senior FMCG Trade Marketing and Business Development expert with 15+ years of experience delivering revenue growth, optimizing route-to-market strategies, and driving trade excellence across Traditional, Modern, and Wholesale channels. Skilled in distributor management, trade marketing ROI, territory expansion, and successful product launches, with a proven record of increasing sales, improving availability and visibility, and strengthening retail partnerships. Expert in data-driven decision-making, POS planning, and digital sales tools to enhance coverage, efficiency, and commercial results. Known for building high-performing teams through structured coaching, performance management, and capability development in competitive FMCG markets.