Job Description
Sales and Marketing Director | Luxury Lodges
An exclusive portfolio of luxury safari lodges and camps in Tanzania is seeking an outstanding SALES AND MARKETING DIRECTOR to spearhead its commercial vision. This is a rare opportunity for a seasoned hospitality leader to shape the global positioning of some of East Africa’s most prestigious safari properties. The successful candidate will combine strategic acumen with hands-on luxury travel expertise, ensuring that our lodges remain the destination of choice for discerning international travellers.
Role Overview
As Sales and Marketing Director, you will be entrusted with the responsibility of developing and executing a comprehensive commercial strategy that maximizes occupancy, average daily rate (ADR), and market share, while safeguarding the exclusivity and prestige of our brand. This executive role demands a visionary leader who can balance revenue generation with authentic storytelling, ensuring our lodges resonate with high-net-worth individuals, luxury travel advisors, and global tour operators.
Key Responsibilities
- Strategic Leadership: Design and implement annual sales and marketing plans aligned with company objectives. Establish clear revenue targets, budgets, and KPIs, while contributing to broader growth initiatives as part of the executive leadership team.
- Luxury Lodge Sales: Drive international and domestic sales efforts, focusing on key source markets such as North America, the UK, Europe, the Middle East, and Asia. Cultivate strong partnerships with luxury travel advisors, safari specialists, DMCs, and elite consortia.
- Marketing & Brand Management: Lead integrated marketing campaigns across digital, social media, PR, and traditional channels. Oversee website management, SEO, and content creation, ensuring that every campaign reflects the exclusivity and authenticity of the Tanzanian safari experience. Collaborate with PR agencies and media partners to elevate brand visibility worldwide.
- Revenue & Distribution: Work closely with reservations and revenue teams to optimize pricing strategies, manage inventory, and monitor booking pace. Ensure profitability by maximizing occupancy, ADR, and RevPAR across all distribution channels.
- Team Leadership: Inspire and mentor a high-performance sales and marketing team. Foster a culture of accountability, creativity, and guest-centric excellence.
- Global Representation: Act as a brand ambassador at international trade shows, luxury travel roadshows, and industry events. Represent both the company and Tanzania’s safari sector with charisma and authority.
Candidate Profile
- Education: Bachelor’s degree in marketing, Business Administration, Hospitality Management, or Tourism. An MBA or master’s degree is highly advantageous.
- Luxury Hospitality Expertise: Minimum of 10 years in senior sales and marketing leadership within luxury hospitality.
- Safari Lodge Experience: At least 5 years of direct experience managing sales and marketing for luxury safari lodges, camps, or high-end travel brands in Africa.
- Proven Track Record: Demonstrated success in exceeding revenue targets, building international sales networks, and navigating luxury travel distribution channels.
Key Skills & Attributes
- Strategic Planning: Expertise in contract negotiation, revenue management, and budget forecasting.
- Digital Marketing: Advanced knowledge of e-commerce, SEO, and market trend analysis.
- Communication: Exceptional written and verbal English skills, with the ability to craft compelling presentations and proposals.
- Entrepreneurial Mindset: Commercially driven, detail-oriented, and innovative.
- Relationship Building: Natural ability to connect with diverse stakeholders and tell authentic brand stories.
- Global Mobility: Willingness to travel extensively worldwide.
Compensation & Benefits
- Competitive net monthly salary (dependent on experience)
- Housing allowance or provided accommodation
- Comprehensive medical insurance
- Additional perks will be discussed with shortlisted candidates
To apply for Sales and Marketing Director | Luxury Lodges, please send your CV with updated employment history and an inserted full-length photo.
About Recruit for Africa
Recruit for Africa is a South Africa–based recruitment agency specialising in hospitality, retail, chefs, and lodge placements across Africa and international markets. Our expert recruiters guide candidates from application through onboarding, ensuring a smooth and professional hiring experience. Visit our website for more hospitality career opportunities.
Disclaimer
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