Caddy Driver | Cape Town | Tile and building industry

The Secret to Writing a Standout Cover Letter

October 20, 2023 0 Comments

A cover letter is your first opportunity to make a positive impression on a potential employer. It’s your chance to introduce yourself, explain why you’re the right fit for the job, and convince the hiring manager to look at your resume. But, what’s the secret to writing a standout cover letter? Here, we will uncover the key elements that can help your cover letter shine.

  1. Personalisation:

The first secret to a standout cover letter is personalisation. Avoid sending a generic, one-size-fits-all cover letter. Instead, tailor your letter for each job application. Address the hiring manager by name (if this is possible), mention the specific job you’re applying for, and express genuine interest in the company and its mission.

  1. Introduction:

Start your cover letter with a compelling introduction. Engage the reader’s attention by sharing a brief anecdote or mentioning something unique about the company that caught your eye. This will make your letter memorable and show that you’ve done your homework.

  1. Highlight Your Achievements:

The core of your cover letter should focus on your qualifications. Highlight your most relevant skills, experiences, and achievements. Use concrete examples to demonstrate your ability to excel in the role. Remember, your resume provides the details, while your cover letter should showcase your personality and passion.

  1. Show Cultural Fit:

The secret to a standout cover letter is showing that you’re not just a qualified candidate but also a cultural fit for the company. Emphasise your alignment with the company’s values, culture, and goals. Mention any shared values or experiences that connect you to the organisation.

  1. Solve a Problem:

Hiring managers are looking for candidates who can solve their problems. Identify a challenge or opportunity the company is facing and explain how your skills and experiences uniquely position you to address it. This demonstrates your value and initiative.

  1. Keep It Concise:

While it’s essential to include key information, a standout cover letter should be concise and to the point. Aim for a length of about three to four paragraphs. Write clearly and avoid unnecessary jargon or filler words.

  1. Professional Tone:

Maintain a professional tone throughout your cover letter. Even if you’re enthusiastic about the job, avoid overly casual language. Use a formal but friendly voice to convey your interest and qualifications.

  1. Call to Action:

End your cover letter with a call to action. Express your desire for an interview or further discussion. Encourage the hiring manager to reach out and provide your contact information. This demonstrates your eagerness and proactive approach.

  1. Proofread:

Don’t overlook the importance of proofreading. Typos, grammatical errors, and formatting issues can undermine an otherwise standout cover letter. Double-check your letter to ensure it is error-free and well-presented.

  1. Seek Feedback:

Finally, consider seeking feedback from mentors, colleagues, or professional writing services. A fresh perspective can help you refine your cover letter and make it truly stand out.


The secret to writing a standout cover letter lies in personalisation, compelling storytelling, highlighting your achievements, showing cultural fit, and addressing the company’s needs. Keep it concise, maintain a professional tone, and end with a clear call to action. Through careful crafting and revision, your cover letter can become a powerful tool for landing your dream job.